FOUNDING TEAM
Cofounder & CEO
Is the link between these two families. A member of the Châteauform' executive committee and CEO of CERAN (a Châteauform' subsidiary) for 7 years, Jean brings international experience in business transformation and development (China, Europe, United States) along with the strategic and operational vision needed to turn the challenges of the European MICE market into opportunity.
Cofounder
Represents the second generation of Châteauform', co-founded 30 years ago by his father Daniel Abittan. Châteauform' has become Europe's leading residential seminar provider with over 80 venues across Europe and 2,200 employees. Benjamin brings the European network, on-the-ground presence and deep understanding of the corporate event ecosystem.
Cofounder
Represents the second generation of MICE Portal, Germany's leading platform created over 20 years ago. MICE Portal is today the most comprehensive MICE source-to-pay solution in Europe, deployed across numerous major German corporations. Vinzenz brings the technological depth, product expertise and European vision required to structure the market.
THE ENCOUNTER
OneMICE is the result of several years of conversations between two European entrepreneurial families. The German von Brühl family, behind MICE Portal and 20 years of MICE technology expertise. The French Abittan family, behind Châteauform' and 30 years of European leadership in residential seminars. They shared the same observation. Corporate MICE was missing a shared infrastructure capable of serving all its stakeholders.
That encounter laid the foundations of an infrastructure designed from day one to bring corporates, suppliers and intermediaries onto a shared framework.
FOUNDER'S NARRATIVE
Modern organizations were built on systems designed to deliver clarity and control. Every flow is structured. All spend is tracked. Every decision is governed. Governance has become the norm.
But some areas evolved outside that framework. Not by choice. But for lack of a fitting structure.
Corporate meetings and events still operate in a fragmented environment. Spread across multiple tools, informal processes and inherited habits. Like systems in motion with no clear center of gravity.
So teams compensate. They constantly adjust. They recalculate in real time. They keep balance in an environment never designed for global control.
That model was long accepted. Today, it is not.
That's why OneMICE exists.
To bring a center of gravity where there was none. To structure flows. To align actors. Not by changing how they work. But by giving them the infrastructure to lean on.
What was scattered finds its orbit. What was informal becomes structured. What was hard to anticipate becomes manageable.
We do not add another tool. We provide the framework.
OUR VISION
Modern organizations were built on systems delivering visibility, traceability and control. Every strategic flow has a clear framework. All spend is governed. But meetings and events have long evolved at the edge of those structures. Cross-functional. Fragmented. Culturally sensitive.
A new era is opening. An era where meetings and events are no longer an organizational blind spot. An era where they have a shared reference frame. An era where companies can align stakeholders, stabilize operations and steer this scope coherently.
OneMICE helps usher in this new era. An era where meetings and events become fully managed.
OUR MISSION
To give organizations the structuring framework that unifies, secures and harmonizes the governance of their meetings and events. Not by adding another layer, but by designing a systemic infrastructure.
A structure capable of centralizing decision, budget and operational flows, while setting shared standards and ensuring compliance and traceability. The objective: make a cross-functional spend category fully manageable.
OneMICE does not add another tool. It brings the framework organizations can lean on.
